Ahrefs vs Semrush vs Moz, Best SEO Tools 2020

Ahrefs vs Semrush vs Moz

Whats does Ahrefs vs Semrush vs Moz

Today we are discussing SEO tools (search engine optimization tools). And we compearing “Ahrefs vs Semrush vs Moz” SEO tools and we discussing different performances and different features on each SEO tool.

01. About Ahrefs;

Ahrefs vs Semrush vs Moz



Ahrefs is a multinational team with roots in Ukraine and headquarters in Singapore. So they are a lean start-up company. They value-creating meaningful and easy to use products. So they shift things fast to give customers what matters most to them, and to keep the U.S. ahead of the game. So, the motto is “First do it, then do it right, then do it better.”

Available Tools in Ahrefts

01. Competitive AnalysisSite explorer tool

Organic Search Report – Analyze your competitors’ search traffic.
See the exact keywords that your competitors rank in organic search. And, therefore, the amount of traffic driven by each of them.

Use the Top Pages report back to see which pages send the most traffic to their sites. Use the Content Gap feature to uncover the keywords they rank for however, you do not.

So they have information for one hundred fifty million keywords in the US alone (+ additional for over one hundred fifty different countries). So you get the best possible coverage with Ahrefs.

02. Keyword ResearchKeywords explorer tool

The keyword research tool is the most common tool in SEO tools sites. So today we can find it Ahrefs vs Semrush and Semrush vs Moz comparing.

Keywords explorer – Thousands of keyword ideas, keyword difficulty, and advanced metrics.
Get thousands of relevant keyword suggestions from Ahrefs mammoth information of over three billion keywords. So Use the Keyword difficulty score and our advanced keyword metrics to determine which keywords to target.

Keywords explorer additionally show you annual search volume trends. And provides you some great insights into searchers’ behavior and SERP ranking history.

03. Backlink ResearchSite explorer tool

Backlink data – The best backlink checker tool within the industry.
Ahrefs is run the world’s largest index of live backlinks. So their robots constantly crawl fifty-four billion web content. And every 15 minutes we update our index with the fresh information they report.

So you can Put any web site or URL into website explorer to see all its backlinks and a few useful SEO metrics.

Advanced reports and handy filters let you dig real deep into the information that we’ve got for you.

04. Content ResearchContent explorer tool

Content explorer can Research on what content works as well in your niche.
Put any keyword into this tool to check which content has performed best in terms of social buzz, Value of backlinks and organic search traffic.

So, you can find all the articles that mentioned your target keyword. Then use the “Highlight unlinked domains” feature to see that these websites haven’t linked to you.

05. Rank TrackingRank Tracker tool

Rank tracker – Get correct location-specific ranking reports.
They track your desktop and mobile keyword rankings from any location. And they plot your full ranking history on a handy graph.

You can set up automatic ranking reports to be sent to your email address. And you’ll never forget checking your ranking progress.

06. Web MonitoringAlerts

Alerts – Monitor your niche for opportunities.
They are sending an email notification whenever you or your competitors win or lose a backlink. This can be a great way to track their PR and link building activities and your own, almost in real-time.

You can Set-up alerts for any keywords related to your online business, product or service. Whenever somebody mentions one of these keywords on their web site, you get an email notification with a link to that page.

This way you’ll also track who is talking about your competitors online so you can jump into relevant conversations and exploit these opportunities right away.

Ahrefts Plans and Pricing

Below there, Monthly plan and pricing of Ahrefts.

Ahrefts Plans and Pricing

More Features of Ahrefts

More features of Ahrefs include:

  • Backlink Checker
  • SERP Checker
  • Keyword Generator
  • Broken Link Checker
  • Keyword Difficulty Insights
  • Ahrefs Academy

They have the best tools and information is worth nothing. So, if you don’t know how to use them. Then browse them video tutorials to learn additional about Ahrefs and get better at digital marketing.

There are two courses in Ahrefs academy,

  1. Marketing with Ahrefs – Ahrefs is often overwhelming to a newcomer. Take their short course to learn about Ahrefs major features and the way to apply them in your marketing.
  2. Blogging for business -This lesson can learn, how to grow your blog site past 100000 monthly visitors. And turn thousands of your readers into paying customers.

Tools offer a number of benefits for any and all SEO Experts, as described below.

More Ahrefts Perks

Benefits of Ahrefs

Summed up in a few key points, the benefits of Ahrefs, including



  • Transparency: Ahrefs makes the internet a more transparent, especially for business owners who look for to achieve insights on their competitors
  • Optimization: through tools like website Audit, business owners can optimize their SEO without having to investigate a variety of sources
  • Ease of Use: So, Ahrefs provides dashboards that create it simple to check out URLs health through numbers, stats, and graphical interpretations
  • Keywords: these are served up on a silver platter while not much heavy lifting from entrepreneurs and business owners
Benefits of Ahrefs

02. About Semrush;

Ahrefs vs Semrush vs Moz

SEMrush started in 2008 as a little group of SEO and IT specialists. United by one mission to create online competition fair and clear, with equal opportunities for everyone. When eleven years of trailblazing experiments and constant progress. So, they have grown into the world’s leading competitive research service for online marketing. Having traveled the path from a small startup to a huge international company. They at SEMrush are still loyal to the fundamental values that got the United States to where they are now. Adapting to change over following a strict plan and continually placing individuals over processes.

Available Tools in Semrush

Semurush has some-more tools comparing Ahrefs vs Semrush vs Moz. So we are discussing these tools below.

01. Keyword Difficulty Tool

One of the most common errors made in organic search methods is targeting the most difficult keywords-those with the highest competition.

If you need, you can perfectly optimize your content with these varieties of search terms. And easily hope that your web site will rank higher in search results. But, after months of waiting, you’ll get frustrated. After you see your web rivals keeping their positions while noticing no improvement in your own site’s ranking.

Whether you’re an old bird on the market getting tired of trying to outrank. Then your competition, or a new arrival doubting that you simply will ever get to the top of the SERPs, just begin with “affordable” keywords!

The SEMrush Keyword difficulty tool can show you which keywords to focus on. By indicating a particular keyword’s percentage of difficulty. So this tool helps you estimate how simple it would be to seize your competitors’ organic positions within the Google top one hundred.

The higher the percentage, the more effort it’ll take to overrun your competition for targeted keywords. Discover search terms more simple and you’ll get more opportunities to rank more than your competitors!

02. Domain vs. Domain

Everyone has competition. As a web site owner, or an SEO or SEM practitioner, you’ll agree.

Gathering competitive intelligence looks complex, time-consuming, and expensive. So you can surf competitive websites, subscribe to your competitors’ newsletters, follow them on Facebook, Twitter, and even read their blogs. However, despite your efforts, you continue to may fail to completely understand your web competition. Desperate, you’ll feel that you just have no selection. But to hire a professional firm or consultant to conduct extensive competitive research.

However, with the SEMrush Domain vs domain tool, you’re an in-house skilled in daily competitive monitoring. So in a few clicks, you’ll independently evaluate the competitive landscape in desktop or mobile index. Simply enter up to 5 domains you’d like to compare, per try, and click go.

03. Charts

You can compare domains with key visibility indicators. So, this tool can find most sites, today we can find Ahrefs vs Semrush comparing and Semrush vs Moz comparing that.
Do you need to perform a quick assessment of your web competition?

The SEMrush Charts use visualizations to Illustrate your online competitors’ internet presence. Data on key visibility numbers ar presented in the line, bar, or pie graphs.

With visuals, you’ll see the most important metrics of up to 5 competitive domains side by side:

  • See how many users visit your competitors’ websites via Google’s or Bing’s top one hundred organic results.
  • Gauge the traffic driven to your internet rivals’ domains through paid search.
  • Get an estimate of how much competitors ar spending on Google AdWords or Bing Ads.
  • Discover that keywords ar helping your online adversary rank within the top search results (new and improved keywords).
  • Evaluate keywords that no longer bring competitors to the Google or Bing top, or that bring them lower within the SERP (lost and declined keywords).

04. My Reports

You can get all of the SEMrush data in one elegant custom PDF report.

My Reports tool allows you to arrange extensive data all in one place. So you can access any data generated within SEMrush tools and reports, compile it by dragging and dropping the necessary widgets.

Send a daily report either to your management, your team or your clients. Once you’ve sent a report, you can use it as a templet next time you want to present your results.

Produce custom business proposals – tailor every one of them to a specific client’s wants, and distribute them to increase your connections.

05. Keyword Magic Tool

Enter your seed keyword and find over two million keyword ideas to choose from. Sort and filter keywords by their

  • search volume
  • keyword difficulty
  • competitive density
  • SERP features
  • cost-per-click data.
  • Choose keywords to suit your business needs. Have all of your research gathered and displayed in an easy-to-read table.

So, the special SEMrush algorithmic program can suggest keywords semantically related to your initial search and sort them into groups by search topic. This allows you to instantly find the correct keywords for your campaigns.

So, this is a superb opportunity to make long-tail keywords and create keyword-rich content which will boost your rankings in Google.

Semrush Keyword Magic Tool

06. CPC Map

Check the average CPC in your niche across completely different regions.
Effective advertising methods can assist you to expand your business. However, launching a successful campaign needs thorough planning and a transparent vision of what happens in the market. Then understanding the potential of a (local|an area|a neighborhood) PPC strategy for your niche. You’ll distribute your budget wisely among local ad campaigns.

People search for various things in (different|in several|in numerous) places and also the average cost per click may differ by location. The CPC Map tool helps businesses that target multiple locations. Within one country determine how advertising costs vary across completely different regions or states. So this tool can an interactive map that displays the average CPC for multiple industries: from Banking and Legal to Fashion and Sport.

You can find the most and least expensive locations to place your ads on the site. Choose your industry and check the average CPC therein niche in different areas. You’ll also check how costs change over time and see the trend for the next month!

07. SEO Writing Assistant

  • Optimize Your Content for Your Target Keywords.
  • Fine-tune Your Content’s Readability.
  • Maintain Your Brand’s Tone of Voice in Each Content Piece.
  • Check out Your Content for Originality with Plagiarism Checker.
  • Use Google Docs Add-on, WordPress Plugin or Work from SEMrush Interface.

You can optimize your content for your target keywords.
A good piece of content meets your audience’s needs and is highly visible online. To make sure your copy complies with these requirements before publication, you’ve got to take into account varied parameters. And this is where SEO Writing Assistant can give you a hand.

Target keywords ar the core of your text, on which all the recommendations ar based. So you can change them at any time to get additional precise tips for your content.
Recommended keywords ar words semantically related to your target keywords. Include them in your copy to make it comply with what a reader expects when reading your content.
Keyword stuffing alerts inform you if any keywords you target are used too frequently in your text. Linking issues warns you if any broken links are detected in your text.
So, SEO Writing Assistant helps you to ensure your text is perfectly structured for a target keyword. And wrote in an SEO-friendly style before publication. Then all the recommendations and analyses ar based on your Google top ten rivals ranking for your target keywords.

All these metrics ar interactive, which means they alter on a live basis depending on the changes you create in your copy.

Analytics Reports Tools in Semrush

Firstly, you can get insights into your competitors’ strategies in display advertising, organic and paid search, and link building into these analytics tools. So, we will be comparing the difference between Ahrefs vs Semrush vs Moz tools in the end.

01. Organic Research

  • See competitors’ best keywords.
  • Discover new organic competitors.
  • Observe position changes of domains.

02. Advertising Research

  • Analyze сompetitor ad budgets and keywords.
  • Monitor ad copy and landing pages.
  • Discover New Competitors in Google Ads.
  • Localize Your Ad Campaigns.

03. Display Advertising Tool

  • Get an overview of your competitors’ GDN strategies.
  • Analyze competitors’ display ads.
  • Spot new publishers.
  • View display ads from different devices.
  • [EXCLUSIVE] Target the right audience with Audience Insights.

04. Backlinks



  • Conduct a deep link analysis.
  • Understand referring domains’ authority.
  • Check backlinks’ types.
  • Spot your links’ geolocation.

05. Keyword Research

  • Find the right keywords for SEO and PPC campaigns.
  • Gather phrase matches and related keywords.
  • Get long-tail keywords.
  • Explore multinational and multilingual environments.

06. Product Listing Ads

  • Define your product listing ad (PLA), competitors.
  • Get insight into your PLA competitors’ product feeds.
  • See your competitors’ best-performing PLAs.

07. Traffic Analytics

  • Reveal any company’s website traffic and online performance.
  • Monitor your competitors’ marketing activities and strategies.
  • Discover new markets and niches.
  • Understand your potential customers’ behavior and media consumption.
  • Qualify leads, prospects, and potential partners.
  • Research new opportunities for investment.

08. Market Explorer

  • Analyze new markets and niches.
  • Set the industry benchmarks.
  • Gain in-market audience insights.

Semrush Projects Tools

You can launch global campaigns for your website. Then you can get all the necessary metrics regarding its competitors, keyword rankings, and on-page health from one of these project tools.

01. Position Tracking

  • This tool can find both sites on Semrush vs Moz comparing.
  • Track your positions for any keyword.
  • Discover local competitors.
  • Group keywords with tags.
  • Target different devices.

02. Site Audit

  • Check your site’s health with our SEO analysis tool.
  • Prioritize SEO issues and decide what to fix first.
  • Track SEO optimization progress.
  • Find and fix hreflang mistakes.
  • Ensure the security of your website with HTTPS checks.
  • Detect all possible AMP impleme.ntation issues.

03. Social Media Tracker

  • Leverage competitor analysis to create a winning strategy.
  • Make sure your performance measures up.
  • Build amazing reports.

04. Social Media Poster

  • Post to all of your social accounts from one place.
  • Schedule posts and manage your queues.
  • Save time with social media automation features.
  • Analyze your content’s performance.
  • Poster Chrome Extension.

05. Brand Monitoring

  • Monitor Your Brand Reputation.
  • Discover New Opportunities.
  • Track Backlinks.
  • Learn from Your Competitors.

06. On-Page SEO Checker

  • Analyze Google ranking factors affecting your website’s performance.
  • Get actionable recommendations based on collected data.
  • Carry out an in-depth comparative analysis of Google’s top 10 performers.

07. Backlink Audit Tool

  • Find all your backlinks using the Search Console integration.
  • Discover and remove potentially dangerous backlinks.
  • Send toxic backlinks to the Google Disavow tool.
  • Keep your backlink profile clean with regular recrawls.

08. Organic Traffic Insights

  • Unlock the ‘not provided’ keywords.
  • Merge Analytics and Search Console data.
  • Analyze keyword potential.

09. Content Analyzer

  • Assess your website’s content.
  • Measure the content you publish externally.
  • Compare the performance of different content pieces.

10. PPC Keyword Tool

  • Collect keywords through multiple channels.
  • Manage and optimize keyword lists.
  • Cross-match negative keywords [EXCLUSIVE].
  • Polish your keyword list with Recommendations.

11. Ad Builder

  • Find ideas for your ad creatives and use them as a template.
  • Create effective text ads right in the tool.
  • Add relevant ad extensions.
  • Build responsive HTML ads for your GDN campaigns.

Semrush Plans and Pricing

Below there, Monthly plan and pricing of Semrush

Semrush Plans and Pricing

Benefits of SEMrush

  • The Big Reveal: uncover competitor SEO and ads strategy in a few clicks.
  • Analysis: robust analytics tools assist you to see ways to optimize.
  • Find top content publishers and who are buying display ads and keywords.
  • Easy Fixes: this tool reveals simple fixes like broken links and onsite SEO enhancements.
  • Discover: who is backlinking to your content.
  • Generate keywords, strategies, marketing concepts and more.
  • SEMrush offers a free 7-day trial, so you can start with free.

Different Between Ahrefs vs SEMrush

Ahrefs and Semrush has so many differentiations. So below disusing what are the differentiations of Ahreft and Semrush SEO tools.

The main variations between Ahrefs vs SEMrush

  • SEMrush has more accurate keyword difficulty information compared to Ahrefs.
  • Includes a full Traffic Analysis competitor module in SEMrush, whereas Ahrefs doesn’t.
  • SEMrush is more affordable at higher pricing tiers (Agency) compared to Ahrefs.
  • Ahrefs includes a more detailed backlink analysis capability compared to SEMrush.

Price Differentiations of Ahrefs vs SEMrush 

Price Differentiations of Ahrefs vs SEMrush
Price Differentiations of Ahrefs vs SEMrush

Both Ahrefs and SEMrush begin at around $99 for their most simple plans, which includes up to five campaigns or ‘projects’ per week, and as a personal. These plans have everything you need to get started. But which one is the best value?

The basic plans are actually quite similar. Let’s take a look at keyword analytics as an example. In both Ahrefs’ $99 ‘lite’ and SEMrush pro plan, you get five hundred keywords, that for a single person or start-up business should be enough.

But once you want more than this. So you’ll need to switch to one of the more expensive premium plans, and this is where we can see a difference in value. Then track 5000 keywords with daily updates from SEMrush you’d need to get the ‘business’ plan, which is $399.95 per month. To track one thousand keywords with Ahrefs you’d need to be on the Agency plan, which is a hefty $999.

If want more than the business plan can offer you can get in touch with them and they can offer you a custom quote.

The SEMrush and Ahrefs you have the option to pay, annually or monthly. So, you can select to pay annually can save you quite a chunk of cash over the year. But you need to make sure that you need to commit to a whole year. And that you’re happy to pay the whole sum upfront.

Ahrefs vs SEMrush – Which One is Better? 

Ahrefs and SEMrush are great SEO and link research tools. So using either one of them you can get great results for SEO.

But after comparing Ahrefs vs Semrush tools, we have to say that we think overall SEMrush is the better tool. Then SEMrush is a huge range of useful tools it provides are intuitive and simple to use. And the pricing plan is much more flexible. So, after this all comparing “Ahrefs vs Semrush vs Moz” you can see which is a better site.



The SEMrush dashboard is very clear and easy to use us. Which is important if you need to be using it on a daily basis. These tools can also load data available making it easy to find what you are looking for at the one click.

That’s not to say that Ahrefs isn’t a great tool. Ahrefs is undoubtedly great when it comes to backlink research. So, as an example, with the huge database of links available, and keyword information in over one hundred countries. Then this tool is perfect for SEO agencies and online marketing businesses. Who wants a reliable backlink checker in their toolkit.

Overall they’re perfectly nice tools. It simply depends exactly on what your needs are. So you can try Ahrefs for seven days for just $7 here, and you can begin a free trial of SEMrush here.

03. About Moz;

Ahrefs vs Semrush vs Moz

Moz was founded by Rand Fishkin and Gillian Muessig in 2004. So it was called SEOmoz, and began as a blog and an online community where some of the world’s 1st SEO experts shared their research and concepts. Then they are launched the Beginner’s Guide to SEO and our 1st Search Ranking Factors study. And that hub of industry expertise transformed into a little consulting firm and led us to make some of our 1st SEO tools.

Available Tools in Moz

After comparing Ahrefs vs Semrush, we can see Moz has some different tools. So we are discussing that below.

01. Keyword Explorer

The Moz’s Keyword explorer showing neatly ties together keyword research metrics and makes complex analysis simple. So we can spend less time in spreadsheets and more time generating qualified web site traffic

Moz Keyword Explorer

02. Link Explorer

Link explorer is instrumental in Moz audits for prospective clients. Then Moz Page Authority and Domain Authority communicate link metrics and website strength in a clear fashion for our prospects. Different link products aren’t as clear.

03. Moz Bar

This tool is the industry’s leading SEO toolbar. Over 500,000 installed this tool. Moz Bar gives to you instant metrics while viewing any web page or SERP. So, this tool can’t see to above Ahrefs vs Semrush comparing.

Moz Bar

04. My Online Presence

You can check your online presence on this tool.

05. Free Domain Analysis

This tool can show the websites,

  • Top Pages by Links.
  • Top Linking Domains.
  • Discovered and Lost Links.
  • Keywords by Estimated Clicks.
Moz Domain Analysis

06. Free Location Audit

These free Location Audit can measures the standard and accuracy of your brand’s native listings, including:

  • How your business is doing in terms of organic and native search rankings?
  • How to your business ranks against competitors?
  • Which way to listing management can facilitate optimize your brand’s performance?

Moz Plans and Pricing

The Moz has a few tools and that ranges from $0 to $600 per month. And hit just about every price point in between. Below there monthly packages and prices. So, we can see after comparing Ahrefs vs Semrush vs Moz plan prices, – Moz plan prices are low.



  • Standard $99 for a month.
  • Medium $179 for a month.
  • Large $249 for a month.
  • Premium $599 for a month.
Moz Plans and Pricing

Benefits of Moz

The multi-tool suite from Moz includes the below Benefits,

  • Keyword Research: discover the great keywords to provide you traffic.
  • SEO Audit and Crawl: audit your web site for optimization.
  • Backlink Research: these can find out who/what is backlinking to your URL and competitor URLs.
  • Rank Tracking: track keyword rankings.
  • SEO Toolbar: the SEO toolbar can show to page authority and domain authority. (This tool is can’t find to Ahrefs vs Semrush comparing.)

Semrush vs Moz Which is Better

The main differences between SEMrush vs Moz;

  • SEMrush allows tracks up to five sites and five hundred keywords on the base plan. So, Moz only tracks 2 sites and three hundred keywords.
  • They (SEMrush) develops and updates features more frequently compared to Moz.
  • SEMrush has a lot of advanced PPC features compared to Moz.
  • SEMrush is a more simple and easy dashboard compared to Moz.
  • Moz and Semrush have the same base plan price. But options are different between these sites.

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5 thoughts on “Ahrefs vs Semrush vs Moz, Best SEO Tools 2020”

  1. Howdy! This is my 1st comment here so I just wanted to give a quick shout out and tell you
    I genuinely enjoy reading your blog posts. Can you suggest any other
    blogs/websites/forums that cover the same topics?
    Thank you!

  2. Some of the greatest places to location keyword phrases are within the body of your report, The title of your short article and within the meta data.

  3. Ahrefs
    While we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
    While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.

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