Courses On Online Marketing (20 Free Courses) – 2020

Courses On Online Marketing

Best Courses On Online Marketing

Online marketing is the practice of digital channels to spread your message about your products or services. A number of the ways in which you can do this are through paid ads, social media, emails, blogging or even SEO. So today we suggest free and paid the best courses on online marketing for you.



What does an online marketer do? – An online marketer drives traffic a web site so as to help a company generate more leads or sales. This will be done through a variety of channels, like emails, paid ads, SEO, social media, or even content marketing.

How Do You Learn Online Marketing

How to Learn Online Marketing

To become a successful online marketer, you want to develop your skills. And need to work with all marketing promoting technologies.

In addition, you need to acquire the necessary information. So you can combine them together to achieve the most effective and possible results.

It’s hard work that needs a lot of patience and perseverance however the great news is that you don’t have to attend college, university or a classroom course to become an expert in online marketing.

You don’t even need to spend your time searching Google that resources to follow.

What I’ve gathered below is that the best resources (almost all free), you need to follow and build your skills from the comfort of your home.

Free Online Marketing Courses On Online

Free Online Marketing Courses

Online marketing skills are critical not only to those actually working within the field however also to entrepreneurs. Even if you are past your very early startup days and have a marketing team. The most successful founders have a working knowledge of every aspect of the business and might give knowledgeable oversight of online marketing campaigns.

01. Google Online Marketing Challenge – Google

Over the past eight years, more than 100,000 individuals from over one hundred countries have participated in Google’s online marketing Challenge. It’s an internet course with modules covering introductory online marketing, search engine marketing, search advertising, show advertising, mobile, social, analytics, and video, creating it one of the a lot of comprehensive courses for beginners. However, it is also unique in this Google gives learners a $250 AdWords budget to use over a three-week period, to run an online ad campaign for a business or not-for-profit. the most successful learners can even win prizes from Google.

If you are looking for a free online digital marketing course with a competitive angle and a real-world experience element, this can be a great option.

02. WordStream’s – PPC University

PPC University is an altogether free online learning resource created by my own company, WordStream, to help build your PPC and online marketing skills. We’ve access to thousands of accounts spending billions of bucks on PPC advertising, and over the years consistently found that little to medium-size businesses struggled to manage their accounts in a way that was cost-effective and earned them the most effective results. three streams provide lessons for beginning to advanced users, with extra modules for social advertising.

You can also access a number of webinars and white papers to boost your online marketing education, and better of all, everything’s mobile-friendly so you’ll learn on the go, whenever you have time!

03. Social Media Quickstarter Online Marketing Courses – Constant Contact

Constant Contact’s Social Media Quickstarter emphasizes opportunities to integrate email with social media marketing, to maximise the impact of each channel. In a series of stepwise lessons, learners will study online marketing tactics for Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, blogging, and online listings and review sites. The method the courses are structured makes them excellent for beginner-level marketers, with parts such as glossaries and how-to guides, combined with practical examples of the lessons at hand in action.

04. Inbound Online Marketing Courses and Official Certification – Udemy

HubSpot Academy offers an improbably comprehensive online marketing course that presently has more than three thousand students participating at Udemy. Over 4.5 hours of instruction in thirty-eight lectures are included within the low, low course price of fully free.

Participants can learn the basics of inbound marketing, SEO, landing pages, blogging, conversion optimization, lead nurturing, and email marketing, also as how they all work together for a cohesive and more effective inbound marketing strategy. When the certification examination, graduates receive a badge for their résumé or LinkedIn profile to show they’ve expanded their marketing skills with HubSpot Academy.

05. Alison Free Diploma in E-Business Courses – Alison.com

Alison could be a massive online learning community of more than six million registered users, with standards-based and certified courses offered fully free of charge. Developed by free online marketing courses pioneer Mike Feerick, Alison was founded in 2007 and was the first MOOC (massive online open courses) supplier.

Today, you can take the free online marketing courses Diploma in E-Business to make skills in search optimization, Google Analytics and AdWords, campaign tracking and integration, revenue metrics analysis, digital activity, and more.

And, of course, if you want to make yourself truly invaluable to any organization (including your own startup), you would like to find out the way to code!

06. Inbound Marketing and Sales Education – HubSpot Academy

Inbound could be a better way to market, a much better way to sell, and a much better way to help your customers. Because when good-for-the-customer means that good for the business, your company will grow higher over the long term. Inbound could be a business philosophy based mostly around helping people. The inbound approach means that doing business in a human way and making meaningful 1:1 relationships with strangers, prospects, or customers. Inbound means that meeting people on their own terms and interacting with them using the sites, platforms, and networks they value most. It’s about drawing individuals in — that’s why it’s called inbound, after all. study why this shift to inbound has happened. However buying behaviors are evolving, and also the fundamentals of an inbound business.

07. Content Marketing Certification Courses – HubSpot Academy

Content marketing is a marketing technique of making and distributing valuable, relevant and consistent content to attract. And acquire a clearly defined audience with the objective of driving profitable customer action. This is a some part of online marketing.



Free certification course on content marketing. This certification course will give you an overview of how to become an effective content marketer.

08. SEO Training Course – HubSpot Academy

SEO stands for search engine optimization, and it describes the logic behind the ranking of internet sites. Once you perform a search on specific search engines (such as Google, Bing) In short. So SEO is often defined as a digital selling or marketing strategy. That helps increase a lot of traffic to your web site.

This is one of the best courses of online marketing. Learn all things SEO, including link building, topic clusters, building search authority, and an inside look into how HubSpot uses blogging to rank number one on Google.

09. Email Marketing Courses – HubSpot Academy

This email marketing course will teach you the way to make an email marketing strategy that grows your business, and your career. From contact management and segmentation to email deliverability and analyzing your email sends. You’ll learn the way to make an email marketing strategy that’s human and useful and builds trust together with your contacts. At the end of this course, apply what you’ve got learned with the e-mail marketing tools that come free in your account.

10. Social Marketing Courses – Hootsuite Academy

In this course you may learn how to take your Social marketing skills to future level, from optimizing your presence on the most important social networks to make a sophisticated social marketing strategy, and more.

You will learn about,

  • How you can develop a comprehensive and unified social media marketing strategies.
  • The best way to develop content that resonates together with your audience.
  • How to grow and engage together with your online community.

11. SEO Training Course by Moz – Udemy

SEO is the active practice of optimizing a web site by improving internal and external aspects so as to increase the traffic the web site receives from search engines. Firms that practice SEO can vary; some have a highly specialised focus, while others take a lot of broad and general approaches. Optimizing a web site for search engines can need looking at such a large amount of unique elements that a lot of practitioners of SEO (SEOs) consider themselves to be in the broad field of web site optimization (since such a large amount of those elements intertwine).

12. Making Websites Courses – Codecademy

Making website and website development are the best courses in the online marketing category in the future.

Why Learn HTML and CSS?
Everything you see on a web site is a result of the mixture of HTML and CSS. With these 2 languages, you’ll have the skills you need to bring your web site design to life. Jumpstart that vision by using Bootstrap, a popular library that enables you to make beautiful, responsive pages with little time and experience.

Take-Away Skills,
You’ll build four simple websites using web development fundamentals, together with HTML5, CSS3, and Bootstrap. You’ll learn to know and modify the structure of a basic web site, as well as how to |a way to} modification the way a page looks and is laid out.

13. Web Development Online Marketing Courses – Codecademy

Become a web Developer,
Go from no-code to an in-demand junior web developer, at a fraction of the value of a Bootcamp. begin with the front-end by learning hypertext markup language(HTML), CSS, and JavaScript. So, master the back end and APIs to round out your full-stack skills.

Beginners can,

  • Learn front-end and back-end development.
  • Build and style interactive sites.
  • Communicate with web developers.

14. Data Science Online Marketing Courses – Codecademy

Become a data scientist,
Data Science is one amongst the fastest-growing fields in tech. Get this dream job by mastering the talents you need to analyze data with SQL and Python. Then, go even more by building Machine Learning algorithms.

Beginners can,

  • Become a data scientist.
  • Become a data analyst.
  • Use data in your job.

15. Code Foundations Online Marketing Courses – Codecademy

Everyone’s talking about coding, however, where do you start? This path can provide you with an introduction to the world of code and basic concepts. By the end, you’ll know whether data Science, computer science or net Development is right for you. Get a summary of computer science, web development, and data science, also as popular languages like JavaScript and Python.



So, For those who want to,

  • Learn coding 101.
  • Explore careers in tech.
  • Communicate with developers.

16. Frictionless Sales Online Marketing Courses – HubSpot Academy

In the world of inbound, businesses are visualized as flywheels instead of funnels. A flywheel may be a machine that stores rotational energy, and its spin represents your company’s growth. You’ll be able to increase that growth by adding force to the flywheel or by removing friction from it. Sales organizations normally have no problem using force. If you need to assist your sales team to grow higher, you need to search out ways to remove friction. Learn how to use the frictionless selling framework so your team will spend more time selling. Also, discover how to align your team together with your target purchaser and how to transform your team through a culture of learning

17. Facebook Blueprint Online Marketing Courses – Facebook

You can learn new marketing skills with Facebook Blueprint. Build your online marketing information, boost your career and add value to your company with free online training, resources, and certifications.

Advance your career with free online learning. Build your business through self-paced courses and resources. Take a glance at these free, five minute lessons. you may learn how to achieve more customers and your professional goals.

18. Create Video Games – Codecademy

It’s simple to get lost in the flow of a good game. However, behind each power-up and boss battle is a simple code that brings the game to life. In this talent Path, you’ll learn the way to build your own web-based game from the ground up.

For those who want to,

  • Create their own game.
  • Get started with JavaScript.
  • Learn Phaser.js.

19. Bachelor of Science in Business with Marketing Certificate – University of phoenix (Paid)

Learn at your own pace or surrounded by others during this on-campus or online marketing program. The certificate option allows you to pursue your career goals sooner by having you taking necessary classes early. Then using the talents you learn in those classes before graduation. You’ll learn to properly evaluate product and brand performance by utilizing an industry-endorsed product matrix to boost marketing methods. During this ACBSP-accredited program, you’ll learn to make innovative marketing strategies based on trusty concepts and theories and drive customer engagement from behavior analysis. You’ll even be able to identify marketing methods that can create value for the company while keeping up with the changing business environment. The program will increase your knowledge of:

  • Consumer behavior
  • Advertising
  • Market research
  • Product and brand management

20. Certificate in Content Marketing – The School of The New York Times (Paid)

Together with T Brand Studio, the school of The New York Times is giving a Certificate in Content marketing as taught by members of the studio’s core leadership team.
All courses are offered online and can be completed at any time and on any device. Register for the Certificate in Content marketing and receive the following 5 courses:

  • Story Mining & Strategy: making great Branded Content
  • How to Tell Brand Stories With Video
  • The Designers are Guide to building a brand Storys
  • Thinking About the other Side?
  • Attracting and engaging Digital Audiences for Branded Contents.


Each of the 5 courses covers extremely sought-after methods, approaches and ways used within the Studio to make high-quality native advertising. The instructors are covering all perspectives of a brand marketing unit. From content method to audience development, editorial, design, and video. Learn practical skills to stand out in the fast-growing field of content marketing and native advertising.
Once you complete all 5 courses, you’ll receive a Certificate in Content marketing With T Brand Studio.

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